[Remote] Head of Growth, Coaches.com

Note: The job is a remote job and is open to candidates in USA. Coaches.com is building a category-defining platform for coaching and is seeking a Head of Growth to lead their growth strategy. The role involves owning systems for driving qualified demand through various channels including paid acquisition, SEO, and conversion optimization, all aimed at expanding Coaches.com’s market presence.

Responsibilities

• Own the growth strategy for Coaches.com across paid, organic, search, content, and conversion channels
• Build acquisition systems across multiple audiences, including commercial partners, consumers, and coaches
• Own and manage paid acquisition across Meta Ads and Google Ads
• Take responsibility for campaign strategy, account structure, audience testing, keyword strategy, creative testing, landing page alignment, retargeting, budget allocation, tracking, reporting, and performance optimization
• Manage agencies, contractors, or specialists while maintaining the technical depth to inspect the work directly
• Build the organic growth strategy for Coaches.com
• Own search visibility across high-intent coaching, consumer, partner, local, and category-specific searches
• Develop content architecture across landing pages, category pages, local pages, educational content, comparison pages, use-case pages, profile pages, and marketplace-style pages
• Own generative engine optimization, GEO, and AI-search visibility, ensuring Coaches.com is positioned to appear across modern search experiences, answer engines, and AI-driven discovery
• Partner with product, content, technical, and creative teams to ensure high-quality site architecture, internal linking, metadata, schema, crawlability, page quality, and search intent alignment
• Improve conversion across the full growth funnel, including ad click to landing page, landing page to lead, lead to booked call, booked call to enrollment, commercial inquiry to qualified opportunity, assessment completion, and profile creation
• Own testing across page structure, copy, calls to action, forms, assessments, trust signals, proof, offer framing, follow-up flows, and lead routing
• Partner closely with sales, enrollment, operations, product, and leadership to understand lead quality, objections, show rates, close rates, customer outcomes, and revenue impact
• Own growth reporting and performance visibility
• Track CAC, ROAS, LTV, payback period, funnel conversion, booked-call conversion, lead quality, pipeline, organic traffic, keyword rankings, page performance, profile acquisition, and revenue contribution
• Use data to identify what is working, where conversion is breaking down, and which growth opportunities should be prioritized next
• Create a growth operating rhythm built around clear goals, fast testing, disciplined measurement, and practical decision-making

Skills

• Strong experience managing or directly overseeing Meta Ads and Google Ads
• Proven ability to drive measurable revenue growth through paid acquisition, SEO, content, conversion optimization, or full-funnel growth
• Deep working knowledge of CAC, LTV, ROAS, payback period, attribution, conversion rates, and revenue reporting
• Experience building or optimizing landing pages, lead generation funnels, booked-call funnels, assessment funnels, or high-intent acquisition flows
• Strong understanding of SEO, content SEO, technical SEO fundamentals, local SEO, search intent, and content architecture
• Experience working with agencies, contractors, writers, designers, media buyers, developers, or internal growth teams
• Ability to translate complex business models into clear positioning, compelling messaging, and high-performing campaigns
• Strong analytical ability, writing judgment, and commercial instincts
• Experience in health, wellness, coaching, fitness, digital products, marketplaces, education, high-ticket sales, lead generation, or consumer services
• Experience scaling both B2B and B2C acquisition channels
• Experience with marketplace growth, including both demand generation and supply acquisition
• Experience with consultative sales funnels, enrollment teams, call funnels, or appointment-based conversion
• Experience with generative engine optimization, AI-search visibility, programmatic SEO, local SEO, or large-scale content architecture

Benefits

• Plus meaningful performance-based upside and long-term opportunity.
• Remote-first role.
• High-ownership position with direct exposure to leadership.
• Opportunity to build the growth engine for a premium domain and category-defining platform.
• Support from internal leadership, proven operating infrastructure, and a business model with meaningful real-world validation.

Company Overview