Note: The job is a remote job and is open to candidates in USA. Electrify America is committed to revolutionizing the way people charge and is the country's largest open DC fast charging network. They are seeking a contracted Marketing Data Analyst to support marketing performance reporting and analytical projects, transforming raw data into actionable insights to inform marketing strategy and performance optimizations.
Responsibilities
- Provide monthly reports on marketing performance to key stakeholders
- Perform deep-dive and ad-hoc analyses on marketing initiatives, campaign performance, audience behavior, and utilization data
- Proactively monitor and track marketing KPIs (e.g., CTR, CPA, ROAS, Conversion Rates)
- Translate findings into actionable insights and optimization opportunities for stakeholders through reports and presentations
- Extract and clean data from marketing platforms (e.g., Google Analytics 4, Social Media Platforms, Salesforce Marketing Cloud) for analysis and database storage
- Ensure proper campaign tagging and tracking implementations (e.g., UTM Parameters, Google Tag Manager), including documentation
- Write, optimize, and document SQL queries to retrieve data from databases
- Support the development of marketing tables and views in database schemas
- Build and maintain marketing reporting dashboards using BI tools (Tableau, Power BI)
- Apply visualization best practices for clarity and usability
- Conduct routine quality assurance checks to ensure data accuracy and consistency
- Work closely with marketing teams to collect business requirements and documentation
- Create clear, concise reports and presentations for stakeholders to inform decision-making with data-driven recommendations
- Work cross-functionally with other analyst(s) and data engineers to support analysis and data integration
Skills
- Bachelor's Degree in a relevant field
- 1-3 years of experience in marketing analytics or a relevant analytical field
- Proficiency in SQL (or Python)
- Understanding of Digital Marketing Metrics (CTR, CPA, ROAS, Conversion Rates)
- Experience with BI Tools (Tableau, Looker Studio, Power BI, RShiny)
- Familiarity with Marketing Analytics Platforms (GA4, GSC, GCM, Talkwalker, Amplitude, Salesforce Marketing Cloud)
- Ability to work cross-functionally and collaboratively to support teammates
- Comfort working in a fast-paced environment
- Critical thinker
- Strong communications and data storytelling skills
- Curiosity and willingness to learn new tools and methodologies
- Self-starter able to take on and execute projects independently
- Experience with data engineering pipelines or cloud services (AWS, GCP, Azure)
- Knowledge of data governance and quality assurance
- Knowledge of ETL Processes or experience with APIs
Company Overview
Electrify America provides a network of convenient fast-charging stations to power electric vehicles. It is a sub-organization of Volkswagen Group of America. It was founded in 2016, and is headquartered in Reston, Virginia, USA, with a workforce of 51-200 employees. Its website is https://www.electrifyamerica.com.
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