Note: The job is a remote job and is open to candidates in USA. Woolpert is an award-winning, global leader in architecture, engineering, and geospatial services. The Senior Content Strategy Manager is responsible for defining Woolpert's messaging and developing an enterprise content strategy that enhances brand authority and drives business growth. This role involves collaboration with various teams to ensure content alignment and effectiveness across channels.
Responsibilities
- Develop and own enterprise content strategy aligned to business priorities and industry GTM plans
- Define and operationalize core thought leadership themes across Woolpert’s markets
- Establish content priorities, governance, and planning processes
- Ensure alignment of content across regions, industries, and channels
- Translate technical expertise into clear, differentiated insights
- Partner with SMEs and leaders to shape narratives
- Support executive positioning and visibility strategies
- Develop key messages and narratives for leadership
- Lead executive thought leadership content
- Align content with GTM strategies and campaigns
- Ensure consistent positioning and messaging
- Align thought leadership to key engagements
- Leverage content across digital, social, PR, and sales enablement channels
- Partner to support SEO-driven strategy and performance tracking
- Monitor engagement and refine strategy
- Improve content impact and effectiveness
Skills
- Bachelor's degree in Marketing, Communications, Journalism, English, or related field
- 10+ years in content strategy, marketing, or communications
- Experience with enterprise content strategy and executive thought leadership
- Expertise in content strategy and storytelling
- Strong writing and executive communication skills
- Ability to translate technical content into clear, compelling, customer-focused narratives
- Understanding of brand strategy, positioning, and messaging frameworks
- Experience developing thought leadership and value-driven content
- SEO and digital content optimization understanding
- Ability to influence without authority
- Strong project management
- Master's degree in related field
- AEC or professional services
- Global marketing experience
- Content or digital marketing certifications
- Marketing analytics familiarity
- GTM and demand generation knowledge
Benefits
- Freedom to Work program: Set your own schedule and location (as appropriate).
- Principal program: Earn the opportunity to become an owner of the firm.
- Flexible paid time off/vacation: Take time off when it makes sense for you and your team.
- Career development: Explore a wide range of learning and growth opportunities within and across industries.
- Health, life, vision, and dental insurance: Cover all your medical bases.
- Paid sick time, retirement plan, fitness reimbursement, pet insurance, identity protection, technology stipend, employee assistance program, and more!
Company Overview
Woolpert is a design, geospatial, and infrastructure management firm. It was founded in 1911, and is headquartered in Dayton, Ohio, USA, with a workforce of 1001-5000 employees. Its website is http://www.woolpert.com.