Note: The job is a remote job and is open to candidates in USA. GAVL is a fast-growing digital marketing agency focused on helping law firms grow through strategic marketing. They are seeking an experienced SEO Manager to develop and execute SEO strategies that drive traffic, leads, and revenue for their clients while collaborating with various teams to ensure exceptional organic search performance.
Responsibilities
- Develop and execute SEO strategies for multiple law firm clients
- Conduct keyword research, competitor analysis, and comprehensive SEO audits
- Create and manage SEO roadmaps and implementation priorities
- Monitor rankings, traffic, leads, conversions, and other key SEO performance metrics
- Identify opportunities to increase organic visibility and lead generation
- Utilize tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, Google Analytics 4 (GA4), and Google Tag Manager to uncover opportunities and measure success
- Conduct technical SEO audits and collaborate with developers to resolve crawlability, indexing, site speed, Core Web Vitals, and other technical issues
- Collaborate with content writers to develop content strategies that drive rankings and traffic
- Optimize on-page SEO elements including metadata, internal linking, site architecture, and content
- Monitor backlink profiles and identify opportunities to strengthen domain authority and organic visibility
- Track and report on SEO KPIs and provide actionable recommendations based on performance data
- Stay current with search engine algorithm updates, AI search developments, industry trends, and emerging SEO technologies
- Communicate strategy, progress, and results clearly to internal teams and stakeholders
- Assist with agency initiatives and cross-functional marketing projects as needed
Skills
- 3+ years of SEO experience with demonstrated results
- Strong understanding of on-page, off-page, local, and technical SEO
- Experience conducting keyword research, competitor analysis, and SEO audits
- Proficiency with industry-leading SEO tools including SEMrush, Ahrefs, Screaming Frog, Google Search Console, Google Analytics 4 (GA4), Google Tag Manager, and Google Business Profile
- Experience using SEO software to identify technical issues, content opportunities, backlink gaps, and growth opportunities
- Strong understanding of search engine ranking factors and SEO best practices
- Ability to analyze data and translate insights into actionable recommendations
- Experience with WordPress websites and common SEO plugins
- Familiarity with HTML, CSS, schema markup, and technical website concepts
- Excellent communication and project management skills
- Strong organizational skills with the ability to manage multiple projects and deadlines
- Self-motivated and capable of working independently in a remote environment
- Must reside in the United States and be authorized to work in the U.S
- Experience working with law firms or in legal SEO is a major plus
Benefits
- 401(k) with company contributions (after 1 year)
- Health insurance (company pays 50%)
- Dental & vision insurance options
- 9 paid holidays
- 10 days of Paid Time Off (PTO)
- Sick time (separate from PTO)
Company Overview
GAVL offers marketing services for the legal industry, including video production and digital strategies. It was founded in 2016, and is headquartered in Williamsport, Pennsylvania, USA, with a workforce of 2-10 employees. Its website is https://www.gavlmarketing.com.