The Field Marketing Manager (FMM) is responsible for planning, execution & overseeing local marketing activities for the MJUS brand portfolio. This role involves collaborating with local teams, analyzing regional market trends, and developing and implementing marketing and shopper strategies to drive brand awareness, lead generation, and sales within the specified region. The ideal candidate will be located in North Florida or Atlanta, GA. This position will be responsible for the North East region, with dedicated time spent in the South East supporting investment markets.
Principal Duties and Responsibilities:
Execution of Programming
- Execute all central programs assigned to the market as well as planning & implementing relevant local marketing campaigns to deliver on brand KPIs and sales.
- Programs can include, but is not limited to, sampling, events, sponsorship activation, innovation, shopper programs and POS allocations.
- Manage communication flow between HQ marketing teams, agencies, local sales teams & distributors as relevant to programming activity
- Conduct general sales, brand and promotional-activity training to account staff & management
- Notify TSM/RSMs with any issues and steps taken to resolve those issues
- Perform against established KPIs and market goals
Brand Consistency
- Ensure brand consistency in all regional marketing efforts and materials.
- Align regional messaging with the overall brand positioning and guidelines.
Hiring & Training
- Lead hiring of local sampling agency & recruiting and training of all promotional specialists in each market for sampling and events.
- Ensure all promotional specialists are trained to execute the central sampling concept and are able to communicate key brand concepts to consumers.
- Oversee local sampling agency in handling all logistical details related to staff: scheduling, reviewing timesheets, training, expense reports, ensuring reporting is captured to roll up.
Reporting and Analytics
- Generate regular reports on regional marketing & sales performance, including campaign effectiveness, ROI, and key performance indicators.
- Use data insights to make data-driven decisions and refine marketing & sales strategies.
- Roll up sampling reporting to Director on a weekly or bi-weekly basis, as requested.
- Generate post activity recaps across key campaigns and recommendations for continuous improvement.
Local Team Collaboration
- Work closely with local sales, field, and channel teams to understand their specific needs and objectives.
- Provide marketing support and resources to local teams to achieve regional targets.
- Partner with TSM to identify accounts for sampling and be the key point of contact for both sales & the sampling agency.
Budget Management
- Manage the regional marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Track expenses, analyze ROI, and report on budget utilization.
Requirements
- Bachelor's degree in marketing, business, or a related field. MBA is a plus.
- 3-4 years' experience in regional or field marketing, preferably in a relevant industry.
- Strong strategic thinking and problem-solving skills.
- Self-starter with strong interpersonal abilityies to interact and influence diverse groups of people.
- Excellent written, verbal and public speaking skills.
- Ability to collaborate effectively with local teams and stakeholders.
- Ability to prioritize and juggle many tasks as well as work within prescribed timelines and deadlines
- Knowledge of local on/off premise spirits market, including local laws & statutes
- Proficiency in Microsoft Office Suite, marketing tools and analytics platforms.
Benefits
- Highly competitive compensation packages-135k+,+15% annual bonus
- Comprehensive medical, dental, and vision insurance
- Matching 401(k) plan
- Yearly wellness stipend (gym membership or fitness classes)
- Generous holiday and vacation policy
Originally posted on Himalayas
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