Event Marketing Manager

Event Marketing Manager    Position Summary    The Event Marketing Manager is responsible for developing and executing Alliance’s event marketing strategy to drive brand awareness, generate qualified leads, influence pipeline growth, and support company revenue goals. This role owns the planning, coordination, execution, and measurement of all in-person and virtual events, including conferences, trade shows, webinars, client events, partner events, and industry association sponsorships.    The ideal candidate is highly organized, data-driven, relationship-oriented, and passionate about creating exceptional event experiences that deliver measurable business outcomes. This role is fully remote and reports to the Director of Marketing.    Essential Duties & Responsibilities  Event Strategy & Planning  Develop and execute Alliance’s annual event marketing strategy aligned with company growth objectives, target industries, and revenue goals.   Identify, evaluate, and recommend event opportunities that support lead generation, brand awareness, and market expansion.   Plan and manage Alliance’s participation in:   Conferences and trade shows   Lunch & Learn programs   Webinars and virtual events   Partner-sponsored events   Client networking events   Regional and national industry association events   Build annual event calendars and marketing plans that support strategic business priorities.   Ensure event initiatives align with sales and marketing pipeline goals.     Market Research & Competitive Analysis  Research industry associations, organizations, and events to identify high-value opportunities for Alliance participation.   Evaluate sponsorship opportunities and event participation based on:   Target audience alignment   Attendance demographics   Ideal customer profile fit   Market potential   Competitor participation   Revenue opportunity   Analyze market trends and recommend event investments that maximize business impact.     Budget Management & ROI Optimization  Manage event marketing budgets and ensure spending aligns with approved plans.   Develop event business cases and recommendations including:   Target audience analysis   Sponsorship opportunities   Budget requirements   Lead generation expectations   Pipeline influence projections   Expected return on investment   Track and monitor event performance against established goals and budget expectations.   Continuously evaluate event effectiveness and recommend improvements to maximize ROI.     Event Execution & Logistics  Manage all event logistics from planning through post-event follow-up, including:   Venue coordination   Vendor management   Sponsorship fulfillment   Registration management   Event timelines and project plans   Marketing materials and promotional assets   Swag and event collateral   On-site event execution   Coordinate webinar and virtual event logistics, platforms, and attendee experiences.   Ensure all events are delivered professionally, on time, and within budget.     Cross-Functional Collaboration  Partner closely with Sales, Partnerships, Leadership, and Marketing teams to maximize event success.   Collaborate with Sales teams to:   Identify target accounts   Drive attendance   Support outreach campaigns   Maximize pipeline generation opportunities   Coordinate co-marketing opportunities with strategic partners and industry associations.   Maintain strong relationships with:   Event organizers   Industry associations   Sponsors   Venues   Strategic partners    Lead Management & Post-Event Follow-Up  Ensure all event-generated leads are captured, tracked, and entered into CRM systems accurately and timely.   Coordinate lead qualification and routing processes with Sales teams.   Maintain event attribution and reporting accuracy.   Develop and execute post-event nurture and follow-up campaigns.   Partner with Sales leadership to ensure timely prospect outreach and engagement.   Distribute post-event communications, resources, and content to attendees.     Reporting & Analytics  Track and report on key event performance metrics.   Develop post-event summaries and performance analyses.   Measure event success through:   Attendance and registration metrics   Marketing Qualified Leads (MQLs)   Pipeline influenced   Opportunity creation   Revenue impact   Return on investment   Identify trends, lessons learned, and recommendations for continuous improvement.     Required Qualifications  2+ years of experience in event marketing, Sales, field marketing, demand generation, or event management.   Experience managing conferences, trade shows, webinars, and corporate events.   Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.   Experience working cross-functionally with Sales and Marketing teams.   Strong analytical skills and ability to measure and communicate marketing impact.   Excellent written, verbal, and interpersonal communication skills.   Proficiency with CRM and marketing automation platforms preferred.     Preferred Qualifications  Experience in Construction, B2B technology, SaaS, professional services, or consulting environments.   Experience managing sponsorships and industry association relationships.   Familiarity with event management and webinar platforms.   Knowledge of lead generation and pipeline reporting metrics.       Physical Requirements & Work Environment  Ability to travel as needed to support events, conferences, and company initiatives.   Ability to work occasional evenings or weekends in support of event schedules.   Ability to sit, stand, and move throughout event venues for extended periods.