Business Development GTM Lead - High Tech Vertical
About TELUS Digital
TELUS Digital (NYSE: TIXT) focuses on the value of human connection to design, build and deliver high-tech, high-touch customer experiences powered by next-gen digital solutions. With almost 75,000 team members and delivery centers across 30 countries in Africa, Asia, North and Central America, and Europe, TELUS Digital empowers customer experience innovation through digital enablement, spirited teamwork, agile thinking, and a caring culture that puts customers first. The company's solutions cover customer experience, content moderation, digital transformation, IT lifecycle, advisory and digital consulting, risk management, and back office support. Fueling any stage of company growth, TELUS Digital partners with some of the world?s most disruptive brands from fast-growing tech, financial services and fintech, games, travel and hospitality, healthcare, and ICT industries. The company serves clients in over 50 languages. Learn more at: telusdigital.com
Position Overview
The Tech GTM Lead will be responsible for developing and executing a comprehensive GTM strategy specific to the tech startup and scale up sector. This role holds a revenue influence target and requires close collaboration with cross-functional teams to tailor solutions, define sales plays, and drive demand generation efforts. The ideal candidate is someone who has demonstrable experience leading or managing customer experience at fast growing tech companies. As a practitioner and subject matter expert, you are intimately aware of the CX challenges that tech startups face and can engage clients with practical solutions that drive acquisition and growth.
GTM Strategy Development and Execution
? Define and implement a vertical-specific Go-To-Market plan aligned with company objectives.
? Develop industry-specific sales plays and tailor solutions to meet market needs.
? Collaborate with product, strategy, and solutions teams to create reusable assets.
Revenue Influence
? Hold and achieve revenue influence targets by driving strategic initiatives.
? Support sales teams in high-impact pitches with industry expertise and insights.
? Identify and nurture key opportunities within the retail and ecommerce sector.
Demand Generation
? Drive industry-specific lead generation in collaboration with Sales Development Representatives (SDRs) and Growth Marketing teams.
? Track, report, and analyze demand generation performance to optimize strategies.
? Implement initiatives to improve lead quality and conversion rates.
Subject Matter Expertise
? Stay updated on industry trends, challenges, and competitive landscape.
? Share insights and best practices internally to strengthen the team's knowledge base.
? Act as a spokesperson for the company in industry forums and client engagements.
Cross-functional Collaboration
? Work closely with internal teams to ensure alignment of GTM strategies with overall business goals.
? Provide market feedback to product and solutions teams for continuous improvement.
? Participate in industry events, conferences, and networking opportunities to enhance brand visibility.
Qualifications
Education
? Bachelor's degree in Business, Marketing, or a related field; MBA is a plus.
Experience
? Minimum of 7-10 years of experience in the High Tech sector.
? Proven track record in developing and executing GTM strategies.
? Experience holding revenue targets and influencing sales outcomes.
Skills and Competencies
? Deep understanding of retail and ecommerce industry dynamics.
? Strong strategic thinking and analytical skills.
? Excellent communication and presentation abilities.
? Proficient in collaborating with cross-functional teams.
Personal Attributes
? Results-driven with a proactive approach to problem-solving.
? Ability to thrive in a fast-paced, dynamic environment.
? Strong leadership qualities with the ability to influence without direct authority.
TELUS Values
TELUS Digital recognizes and embraces the importance of values in our ever-changing workplace. To be successful, all applicants must demonstrate behaviors that are reflective of our values:
? We passionately put our customers and communities first
? We embrace change and innovate courageously
? We grow together through spirited teamwork
At TELUS Digital, we are committed to diversity and equitable access to employment opportunities based on ability.