Behavior Change, Public Health Communications
Job Description: • Lead 360° public health programs from research, strategy, creative, media, events, and analytics and ensuring every milestone, budget line, and KPI is met. • Translate behavior theory into practice and apply social norms and behavior change frameworks to campaign messaging, segmentation, and channel mix. • Manage integrated teams of strategists, creatives, media buyers, web developers, and community outreach specialists. • Partner with stakeholders across state agencies, municipal health departments, community-based organizations, and faith-based coalitions to co-create culturally fluent interventions. • Own data & evaluation. Design baseline surveys, set KPIs, and deliver dashboards that track reach, engagement, and behavior outcomes such as seat belt use or vaccination uptake. Requirements: • 7+ years managing large public health or safety campaigns for government, community organizations, or agency clients. • Demonstrated success reducing risk behaviors or improving health outcomes. • Deep knowledge of behavior change models, health equity frameworks, and Plain-Language principles. • Education: Master’s in Public Health (MPH), Behavioral Science, Health Communication, or equivalent experience. • Soft skills: persuasive presenter, consensus builder, flawless project manager (PMP, CAPM, or Scrum certification a plus). • Languages: Spanish, Portuguese, or another prevalent Massachusetts language highly valued. Benefits: • remote with hybrid/in-office flexibility